Our Story + Vision

Look, we know we're a bit different. Not every brand tells you to buy less, right? And we're pretty vocal about local stuff – pushing for better worker rights and safer streets. We believe in this stuff, and we want you to hold us to it.

So what does this mean for our company?

First off, we're sticking to small batches and limited runs. Quality over quantity, that's our thing. It's better for the planet, and honestly, better for our business too.

We're also working hard on using more recycled materials and setting up our own recycling program. Cycling is zero-emission, and we want our gear to match that.

We're all about teaming up with other sustainable brands and people. And we want to shine a light on local businesses that are doing good for the planet and our streets.

And, for us, sustainability and inclusivity go hand in hand. We want to make gear for everyone, and we want our team and partners to reflect that diversity.